![]() ![]() No stranger to writing songs about crying, the track is not only a “Rain on Me” knockoff, but something of a “companion piece” to her song, “Salt,” which declares, “I’m all out of salt, I’m not gonna cry/Won’t give you what you want/‘Cause I look way too good tonight/I’m all out of salt, tears are running dry.” Speaking of that “dryness,” the “EveryTime I Cry” video takes place against a desert wasteland that’s been compared to the tableau of TLC’s “Unpretty” and Shakira’s “Whenever, Wherever.” The arid landscape is meant to mirror how Max is able to restore strength to the environment (a metaphor for her own mind and body) the more tears she cries. On the heels of Heaven & Hell’s last release, “My Head & My Heart,” this one is a standalone likely to appear on whatever her sophomore album will be called. Because sad dance anthems have been the way of summer ever since Reich & Bleich remixed Lana Del Rey in 2012, Ava Max continues the tradition with her quelle tristesse but I’ll make it hot-inspired single, “EveryTime I Cry.” Although the song was released in June, Max’s new video for it has resuscitated its chances for 2021 memorability.
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